Rajkumar Venkatesan, Marketing Professor - Darden School UVA
Professor Rajkumar Venkatesan teaches First Year Marketing and Marketing Your browser does not currently recognize any of the video formats available. Donor Relationships: The Role of Breadth of Giving, Journal of Marketing. He is an authority on Relationship Marketing and Customer Relationship Management and is an author of eight books on these topics. His research interests are. Dr. Paulin's focuses in linking Strategic Relationship Marketing in theory, . Your browser does not currently recognize any of the video formats available.
Teaching Undergraduate and Graduate Levels Service marketing Service is defined as the application of specialized competences knowledge, skills and technology through deeds, processes, and performances to co-create value for another entity and the identity itself.
Thus, service marketing is taught with a "service-dominant logic" http: The approach is grounded in respecting the ecology, ethical mindset, artistic and creativity at the hart of service innovation and breakthroughs. Service marketing is moving towards a new paradigm, co-designing the customer service experience with the customer.
This indicates the need to establish a continuous dialog between the organization and the customer and its stakeholders to innovate, create and evolve with the market trends. An ecosystem perspective Business-to-Business has shifted to Business-with-Business and towards Business-for-Business: Directed to future decision makers, entrepreneurs, not-for-profit orpublic organization managers who will work in very complex networks and want to integrate innovation and creativity as part of their fundamental way of thinking.
Relationship marketing strategy Relationship marketing strategy RMS is more than a relationship with "customers". The research component of RMS is to first understand the context and its complexity and zoom on interdisciplinary and multidisciplinary perspectives, definitions, methodologies, measures that will allow a better understanding not only from a "business" short-term economic perspective but for the well-being of the community.
It can be further enhanced when looking at a specific context business, culture, group of stakeholders. RMS, for business and decision makers for profit and community organizations, is to first learn to think "out-of-the box" from the micro level to the mezzo, macro and mega levels.
At the mezzo, macro and mega levels, we look at the complexity of the connections taking into account the whole network business and communities. Expanding from the B2B ecosystem perspective, one must see the network as an evolutive dynamic morphology that must be monitored at the mega G2B, B2Government, C2Government, G2Communitiesmacro B2B where some organizations operate at a global level while other organizations cannot control macro contextsmezzo B2B context where one can shift business innovation, creativity, partnership and micro Customer2Business, Customer2Customer, etc.
The performance of an RMS can be seen from different lenses - control, power, structure or from a Return on: Knowledge enhancement; Respect of culture and community; Reputation; Credibility; Trustworthy future developments; Innovation and breakthroughs, Design and Aesthetics, Ecology, etc.
Feedback is essential in a RSM approach to innovate and demonstrate "care and engagement" through coherent and concrete actions. It is a mindset or lens for observing the social and economic phenomena of exchange.
Service is defined as the application of specialized competences knowledge, skills and technology through deeds, processes, and performances to co-create value for another entity and the identity itself. SRM compose with current societal issues e. Motivations to support charity-linked events after exposure to facebook appeals: Emotional cause identification and distinct self-determined regulations.
Jill J. Avery
Value co-creations in biotechnology networks: A conditional process model of partner attractiveness, trustworthiness and relationship strength.
Influence of fashion experiences, gender identity and cause-related Facebook appeals.Video Marketing with Professor G - Understanding the Relationship Between Video and Your Newsletter
Journal of Global Fashion Marketing, 7 2 Development of market Mavenism traits: Antecedents and moderating effects of culture, gender, and personal beliefs. Journal of Business Research, 69 3 Self-determination theory, social media and support for charitable causes: An in-depth analysis of autonomous motivation.
Motivating millennials to engage in charitable causes through social media. Received highly recommended award from JOSM for Millennials, social media, prosocial emotions and charitable causes: The paradox of gender differences!
Professor Adrian Payne
Customer sociability and the total service experience: Antecedents of positive word-of-mouth intentions. Relational norms in interfirm exchanges: Revue Gestion, Dossier Relation Client, 33 4 Loyalty and positive word-of-mouth: Patients and hospital personnel as advocates of a customer-centric health care organization.
Capitalising on the Value of the Organisation as a Brand. Cranfield Conference Programme Series, Cranfield. Adding Value through Marketing. Academy of Marketing 31st annual conference, Sheffield. Toward a framework for research. Cranfield on Corporate Sustainability. Southern G, Mouthino L ed. Knowledge into Action, Basingstoke: New Thinking for Business and Management.
Professor Simon Knox
Issues and Applications for Operational Excellence. The Way Forward for Business Leaders. Oxford University Press, p.
A Relationship Marketing Perspective. Quantitative Methods in Marketing. Hooley G, Hussey M ed. Principles and Practices of Marketing. Advances in Consumer Marketing. Australian and New Zealand Marketing Academy. The Marketing Book - 7th Edition, Routledge, p. Addressing the Dark Side. Baker M, Hart S ed. Achieving Excellence in Customer Management.
Professor Adrian Payne
Payne A Relationship marketing. International encyclopedia of business and management.
The Way Forward for Business Leaders. Handbook of Relationship Marketing. Sheth J, Parvatiyar A ed. Insights from the Services Sector. Henning-Thurau T, Hansen U ed. Strategy and Implementation - Text and Cases.
Konzeption und erfolgreiche Umsetzung. Payne A, Rapp R ed. Icon critical dictionary of global economics. Payne A Relationship Marketing Strategies: Winning and Keeping Customers.
Contact Professor Adrian Payne.